{"id":2269,"date":"2017-03-30T20:14:04","date_gmt":"2017-03-30T20:14:04","guid":{"rendered":"https:\/\/ceoofyour.life\/?p=2269"},"modified":"2018-05-09T20:28:41","modified_gmt":"2018-05-09T20:28:41","slug":"the-most-important-question-every-entrepreneur-should-ask-themselves","status":"publish","type":"post","link":"https:\/\/ceoofyour.life\/fr\/2017\/03\/the-most-important-question-every-entrepreneur-should-ask-themselves\/","title":{"rendered":"La question la plus importante que tout entrepreneur devrait se poser"},"content":{"rendered":"

Si vous \u00eates comme moi, vous avez pass\u00e9 des heures \u00e0 r\u00e9fl\u00e9chir en profondeur \u00e0 vos d\u00e9cisions commerciales. \u00c0 peser le pour et le contre, \u00e0 analyser les r\u00e9sultats possibles, \u00e0 vous demander\u00a0: \u201c\u00a0Est-ce que je fais le bon choix\u00a0? Comment puis-je m\u2019am\u00e9liorer\u00a0? Comment augmenter mes ventes\u00a0? Comment me d\u00e9marquer\u00a0? Dois-je investir dans le r\u00e9f\u00e9rencement naturel, la publicit\u00e9 au clic, le contenu, les r\u00e9seaux sociaux, les webinaires\u00a0?\u00a0\u201d\u2026 La liste est longue.<\/p>\n

Apr\u00e8s des ann\u00e9es de stress, j'ai compris le probl\u00e8me. La plupart d'entre nous ne se posent pas la question essentielle. Celle qui r\u00e9v\u00e8le le seul moyen de se d\u00e9marquer v\u00e9ritablement\u00a0:<\/p>\n

\u201c Comment puis-je m\u2019investir davantage \u00e9motionnellement dans mon entreprise ? \u201d<\/em><\/strong><\/h3>\n

Cette simple question apporte toujours la r\u00e9ponse.<\/em><\/strong><\/p>\n

R\u00e9cemment, j'ai engag\u00e9 quelqu'un pour r\u00e9aliser une vid\u00e9o o\u00f9 je raconte mon histoire. Une histoire que j'ai racont\u00e9e d'innombrables fois lors de conf\u00e9rences, de podcasts, de webinaires et dans des articles. Alors que je la racontais cette fois-ci, mon vid\u00e9aste a d\u00e9clar\u00e9 : \u201c C'est ennuyeux. \u201d<\/p>\n

Sec?!<\/p>\n

J'\u00e9tais choqu\u00e9e. Mon histoire \u00e9tait ennuyeuse ?<\/p><\/blockquote>\n

\u201c\u00a0Vous ressemblez \u00e0 tous ceux qui ont v\u00e9cu une exp\u00e9rience similaire. Votre histoire ne me touche pas. Je n'ai pas envie d'en savoir plus. Qu'est-ce qui vous a pouss\u00e9 \u00e0 faire ce que vous faites\u00a0? Quel moment a tout chang\u00e9\u00a0?\u00a0\u201d<\/p>\n

A\u00efe. Elle touchait \u00e0 des blessures profondes que je n'\u00e9tais pas pr\u00eate \u00e0 partager.<\/p>\n

Mais elle avait raison. Sur le march\u00e9 concurrentiel d'aujourd'hui, c'est l'authenticit\u00e9 qui fait la diff\u00e9rence. Les gens veulent savoir ce qui vous a fa\u00e7onn\u00e9.<\/p>\n

Ce que vous avez en t\u00eate a toujours de la valeur, mais c'est un savoir que vous avez appris des autres.<\/p>\n

La connaissance du c\u0153ur vous est propre. Elle est le fruit de votre propre cheminement et de votre exp\u00e9rience. Lorsque vous vous connectez \u00e0 votre c\u0153ur et que vous partagez votre\u2026 valeurs<\/a>, La v\u00e9rit\u00e9 et le r\u00e9cit venant d'un lieu vuln\u00e9rable vous rendent authentique. Et les gens y sont sensibles.<\/p>\n

Prenons l\u2019exemple de Kajabi, une soci\u00e9t\u00e9 de logiciels qui fournit des outils pour vendre, commercialiser et diffuser du contenu en ligne.<\/p>\n

L'un des fondateurs a partag\u00e9 son histoire\u00a0: une enfance pauvre dans une petite ville, un b\u00e9gaiement l'emp\u00eachant de parler pendant plus de dix ans. Des journ\u00e9es interminables pour un salaire de mis\u00e8re. Malgr\u00e9 tout, il a toujours gard\u00e9 en t\u00eate l'espoir d'un avenir meilleur. Il a pers\u00e9v\u00e9r\u00e9 jusqu'\u00e0 ce que, avec son associ\u00e9, il cr\u00e9e un produit r\u00e9volutionnaire. \u00c0 l'\u00e9couter, on percevait sa souffrance, sa d\u00e9termination et sa passion. On sentait son c\u0153ur.<\/p>\n

C'est une histoire captivante qui vous connecte au produit de mani\u00e8re plus profonde. Elle vous happe bien plus que les caract\u00e9ristiques techniques ou un r\u00e9cit \u201c\u00a0aride\u00a0\u201d.<\/p>\n

Alors\u2026 Quelle histoire vous tient au c\u0153ur\u00a0? Quelle exp\u00e9rience vous a conduit \u00e0 cr\u00e9er votre entreprise\u00a0?<\/p>\n

Ne r\u00e9citez pas mentalement. \u00c9coutez votre c\u0153ur. Parlez avec votre c\u0153ur. L'\u00e9nergie de votre c\u0153ur est plus puissante que tout le reste. Elle a le pouvoir de cr\u00e9er un lien v\u00e9ritable.<\/p>\n

Int\u00e9grez ce principe \u00e0 tous les aspects de votre activit\u00e9\u00a0: site web, newsletters, r\u00e9seaux sociaux, podcasts, blog, prises de parole en public\u2026 absolument tout. Les gens entendront vos paroles et les ressentiront profond\u00e9ment.<\/p>\n

C'est intimidant, surtout au d\u00e9but d'une entreprise. On peut avoir l'impression que c'est trop risqu\u00e9 et se rabattre sur des m\u00e9thodes traditionnelles et conventionnelles. Mais faire comme tout le monde, c'est se fondre dans la masse. Ne vous fondez pas dans la masse\u00a0! D\u00e9marquez-vous\u00a0! Les personnes qui adh\u00e8rent \u00e0 votre message seront attir\u00e9es par vous, ce qui contribuera \u00e0 propulser votre entreprise.<\/p>\n

Quant \u00e0 mon histoire \u201c\u00a0aride\u00a0\u201d\u00a0? J\u2019y travaille. Je m\u2019efforce de d\u00e9passer mes peurs, de mieux me reconnecter \u00e0 mes \u00e9motions et de les int\u00e9grer \u00e0 mon entreprise. \u00c0 chaque fois que j\u2019ai emprunt\u00e9 cette voie, cela a fonctionn\u00e9. Cela fonctionnera pour vous aussi.<\/p>\n

Faites taire votre raison. \u00c9coutez votre c\u0153ur. Laissez-le parler pour vous et votre entreprise.<\/p>\n

Si vous avez besoin de conseils pour apprendre \u00e0 vous connecter \u00e0 votre c\u0153ur et \u00e0 l'int\u00e9grer \u00e0 votre entreprise et \u00e0 votre marketing, contactez-moi<\/a>.<\/strong><\/p>\n

Je vous souhaite une vie et une entreprise d'une joie orgasmique !<\/p>\n

 <\/p>\n

Cet article a \u00e9t\u00e9 initialement publi\u00e9 dans Huffington Post<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

La plupart des entrepreneurs ne se posent pas la question cruciale. Celle qui r\u00e9v\u00e8le le seul moyen de se d\u00e9marquer v\u00e9ritablement.<\/p>","protected":false},"author":3,"featured_media":2756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,32,37,38],"tags":[],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-being-true-to-yourself","category-blog","category-business-coaching","category-heart-based-business-coaching"],"yoast_head":"\nThe Most Important Question Every Entrepreneur Should Ask Themselves<\/title>\n<meta name=\"description\" content=\"Most entrepreneurs don\u2019t ask themselves a critical question. 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