{"id":809,"date":"2015-10-27T21:17:47","date_gmt":"2015-10-27T21:17:47","guid":{"rendered":"https:\/\/ceoofyour.life\/?p=809"},"modified":"2018-05-23T20:54:24","modified_gmt":"2018-05-23T20:54:24","slug":"how-listening-can-be-your-greatest-failure-and-most-valuable-lesson","status":"publish","type":"post","link":"https:\/\/ceoofyour.life\/fr\/2015\/10\/how-listening-can-be-your-greatest-failure-and-most-valuable-lesson\/","title":{"rendered":"Comment l'\u00e9coute peut \u00eatre votre plus grand \u00e9chec (et votre le\u00e7on la plus pr\u00e9cieuse)"},"content":{"rendered":"

L'\u00e9coute des autres peut-elle \u00eatre votre plus grand \u00e9chec ? Ce fut le mien.\u00a0<\/strong><\/p>\n

Lorsque j'ai lanc\u00e9 mon entreprise, j'ai fait appel \u00e0 une coach d'affaires de renom, sp\u00e9cialis\u00e9e dans l'accompagnement des entrepreneurs en mati\u00e8re de vente. Cette coach avait des clients dans le monde entier et dirigeait plusieurs entreprises florissantes. Elle gagnait des millions et ses recommandations \u00e9taient excellentes. J'\u00e9tais vraiment honor\u00e9e qu'elle me prenne sous son aile.<\/p>\n

<\/p>\n

J'avais des ann\u00e9es d'exp\u00e9rience dans la vente, le marketing et le d\u00e9veloppement commercial pour diverses entreprises, des grandes multinationales aux jeunes pousses. Je ma\u00eetrisais mon sujet. Mais je n'avais jamais dirig\u00e9 ma propre entreprise. Et je ne m'\u00e9tais certainement jamais vendu comme le font les entrepreneurs.<\/p>\n

J'ai donc \u00e9cout\u00e9 tout ce qu'elle disait. J'ai suivi \u00e0 la lettre chacun de ses conseils.<\/p>\n

Elle m'a fourni des mod\u00e8les pour la r\u00e9daction de mon contenu marketing, l'animation de mes webinaires et la vente de mes programmes de coaching. Elle m'a donn\u00e9 ses \u201c\u00a0formules\u00a0\u201d.\u201d<\/p>\n

Les techniques et les strat\u00e9gies qu'elle m'a enseign\u00e9es \u00e9taient exactement les m\u00eames qui l'avaient aid\u00e9e \u00e0 r\u00e9ussir.<\/p>\n

Pourtant, je ne les sentais pas faites pour moi.<\/strong><\/p>\n

Lorsque j'ai suivi ses conseils marketing, le contenu que j'ai produit manquait d'authenticit\u00e9. Ce n'\u00e9tait pas ma voix et cela ne refl\u00e9tait absolument pas ma v\u00e9ritable personnalit\u00e9. De plus, je n'obtenais aucun r\u00e9sultat. Quand j'en ai parl\u00e9 \u00e0 ma coach, elle m'a conseill\u00e9 de pers\u00e9v\u00e9rer et que, finalement, les r\u00e9sultats finiraient par arriver.<\/p>\n

Ils ne l'ont pas fait.<\/strong><\/p>\n

C'\u00e9tait mon premier signal d'alarme. Pourtant, connaissant sa personnalit\u00e9, j'ai choisi de continuer \u00e0 suivre ses conseils, m\u00eame si je me sentais mal et que ma voix int\u00e9rieure me criait d'ARR\u00caTER.<\/p>\n

Outre le marketing, j'ai \u00e9galement suivi ses conseils concernant la vente de forfaits de coaching. Sa m\u00e9thode consistait \u00e0 faire \u00e9merger les peurs des gens et \u00e0 insister pour qu'ils paient un forfait imm\u00e9diatement. Concr\u00e8tement, d\u00e8s sa premi\u00e8re conversation avec un client potentiel, elle lui demandait ses informations de carte bancaire. Et il ne s'agissait pas de petites sommes\u00a0: des milliers de dollars. Son raisonnement \u00e9tait simple\u00a0: les gens consultaient un coach pour obtenir de l'aide, et il \u00e9tait donc de notre devoir, en tant que coachs, de faire ce que nous estimions \u00eatre le mieux pour eux, et de les pousser \u00e0 la conclusion de la vente avant qu'ils ne changent d'avis.<\/p>\n

Sa technique n'\u00e9tait pas forc\u00e9ment mauvaise\u2026 pour elle\u2026 mais je la trouvais mauvaise.<\/p>\n

Un autre signal d'alarme.<\/strong><\/p>\n

Mais une fois de plus, j'ai ob\u00e9i, m\u00eame si mon intuition me disait de ne pas le faire. Et \u00e7a n'a pas march\u00e9. Je n'ai pas vendu un seul colis de cette fa\u00e7on.<\/p>\n

J'ai alors choisi de ne plus \u00e9couter ce qui me semblait faux.<\/p>\n

J'ai choisi de commencer \u00e0 \u00e9couter ce qui me semblait juste.<\/p>\n

J'ai choisi le courage\u00a0; j'ai \u00e9cout\u00e9 mon intuition et trac\u00e9 ma propre voie. Je dois l'avouer, c'\u00e9tait difficile et effrayant. Mais je ne pouvais plus ignorer cette voix int\u00e9rieure qui r\u00e9sonnait en moi.<\/p>\n

J'ai commenc\u00e9 \u00e0 d\u00e9velopper des strat\u00e9gies de marketing et de vente qui en accord avec mes valeurs fondamentales<\/a>.<\/p>\n

Permettez-moi de vous donner un exemple\u00a0: lorsqu\u2019il s\u2019agissait de vendre, au lieu de demander les informations de carte de cr\u00e9dit d\u00e8s la premi\u00e8re conversation, j\u2019ai commenc\u00e9 \u00e0 laisser aux gens le temps entre nos \u00e9changes de r\u00e9fl\u00e9chir \u00e0 mes offres et services, et de d\u00e9cider si travailler avec moi leur convenait.<\/p>\n

C'est \u00e0 ce moment-l\u00e0 que j'ai commenc\u00e9 \u00e0 vendre.<\/strong><\/p>\n

Je pensais que si une personne \u00e9tait destin\u00e9e \u00e0 travailler avec moi, elle le ferait. Je ne voulais pas que mes clients prennent des d\u00e9cisions sous l'effet de la peur. Ce n'est pas ainsi que j'accompagne les gens dans leur prise de d\u00e9cision, et je ne souhaitais certainement pas que notre relation de coaching d\u00e9bute sur ce ton. Je souhaite que mes clients\u2026 prendre des d\u00e9cisions avec le c\u0153ur<\/a>.<\/p>\n

Le r\u00e9sultat ?<\/strong><\/p>\n

Les gens ont commenc\u00e9 \u00e0 s'inscrire et ont int\u00e9gr\u00e9 le programme pr\u00eats \u00e0 changer de vie et enthousiastes \u00e0 l'id\u00e9e de l'engagement qu'ils venaient de prendre.<\/p>\n

En \u00e9coutant les \u201c\u00a0formules\u00a0\u201d d\u2019autrui, en doutant de moi et en n\u2019\u00e9coutant pas ma voix int\u00e9rieure, j\u2019ai commis une terrible erreur. Une erreur qui a frein\u00e9 ma progression et m\u2019a profond\u00e9ment d\u00e9courag\u00e9e.
\nJe consid\u00e8re cela comme mon plus grand \u00e9chec en tant qu'entrepreneur\u2026 mais aussi comme ma plus grande le\u00e7on.<\/p>\n

Cet \u00e9chec m'a appris que ce n'est pas parce qu'une technique ou une strat\u00e9gie a si bien fonctionn\u00e9 et a rapport\u00e9 des millions de dollars \u00e0 une personne qu'elle me convenait forc\u00e9ment.<\/p>\n

Cela m'a appris que la voix que je devais \u00e9couter en premier lieu \u00e9tait celle que j'avais en moi. Je devais donner de la visibilit\u00e9 \u00e0 cette voix.<\/p>\n

Cette voix int\u00e9rieure, quel que soit le nom que vous lui donniez \u2013 instinct, intuition, pressentiment \u2013 elle conna\u00eet votre v\u00e9rit\u00e9 et votre passion profondes. Elle sait. le but de votre vie<\/a>, Il sait ce que vous devez faire, m\u00eame si vous ne l'avez pas encore compris.<\/p>\n

Maintenant J'entra\u00eene les autres<\/a> J'aide les gens \u00e0 trouver leur propre voie, \u00e0 comprendre leurs valeurs fondamentales, le sens de leur vie et \u00e0 \u00e9laborer des strat\u00e9gies pour les harmoniser avec leur vie personnelle et professionnelle. J'aide les gens \u00e0 donner du sens \u00e0 tout ce qu'ils font, dans tous les aspects de leur vie. C'est ma v\u00e9ritable vocation, et la joie que je ressens en vivant et en travaillant avec authenticit\u00e9 est incomparable.<\/p>\n

\u00c9coutez votre intuition, votre voix int\u00e9rieure\u00a0: elle vous conna\u00eet mieux que quiconque. Et elle a \u00e0 c\u0153ur votre bien-\u00eatre plus que quiconque.<\/p>\n

Je te souhaite d'\u00eatre le PDG de ta vie !<\/p>\n

ps Cet article a \u00e9galement \u00e9t\u00e9 publi\u00e9 dans le Huffington Post, vous pouvez D\u00e9couvrez-le ici<\/a><\/em><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Can listening to others be your greatest failure? It was mine.\u00a0 When I first set out to start my own business, I hired a top business coach who specialized in teaching entrepreneurs how to \u201csell\u201d. This coach had clients all around the world and had several successful companies. She was making millions. She came with […]<\/p>\n","protected":false},"author":3,"featured_media":2964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,32,37,38,34],"tags":[],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-being-true-to-yourself","category-blog","category-business-coaching","category-heart-based-business-coaching","category-life-coaching"],"yoast_head":"\nHow Listening Can Be Your Greatest Failure (And Most Valuable Lesson)<\/title>\n<meta name=\"description\" content=\"Who do you choose to listen to? 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