Grow and develop your teams with science-backed leadership assessments.
Identify the right hires, develop the right leaders, and align teams using personality assessments built on more than three decades of peer-reviewed research.
Hogan Personality Assessments are science-backed leadership and personality evaluations used for hiring, onboarding, leadership development, team alignment, high-potential identification, and organizational analysis. Unlike most personality tests, Hogan measures both your identity (how you see yourself) and your reputation (how others perceive you) — and connects both to real-world performance, leadership effectiveness, and career fit. Melissa Dawn is a certified Hogan administrator who integrates these tools into executive coaching engagements.
How does personality impact real-world performance?
If you hire someone, how will they progress within the unique environment of your organization? What will support and motivate them? What might get in their way?
Hogan personality assessments help you answer questions like these using science-backed methods.
What makes us unique is our greatest value. Empowering that value is much easier when we have insight into what motivates — and what potentially derails — people, both at an individual level and within the uniqueness of the organization.
This is what Hogan assessments provide.
Two things make Hogan unique
Identity and Reputation
Hogan assesses personality in terms of your own sense of identity (how you see yourself) as well as your reputation (how others perceive you). Most personality tests stop at sense of self.
A deep dive into performance
Hogan goes beyond traits. It evaluates whether you're a fit for the role, how you're likely to grow and thrive, and what might derail your progress — connecting personality directly to outcomes.
Six purposes — applied independently or as a strategy.
A Hogan assessment can be used for six key purposes — implemented independently or as a custom mix that supports a full employee life-cycle strategy.
Selection & Hiring
Assess potential new hires, including executive hires, for role and organizational fit.
Onboarding & Development
Support new and existing employees with a clear development path from day one.
Leadership Development
Strengthen executive and leadership effectiveness through targeted growth work.
Team Development
Build alignment, trust, and effectiveness across leadership and functional teams.
High-Potential Assessment
Identify and evaluate high-potential talent for accelerated leadership tracks.
Organizational Analysis
See patterns at the organizational level — culture, leadership pipeline, and risk.
Wondering which purposes apply to your organization right now?
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Four reports. Administered as the right mix for you.
Hogan provides four distinct report types, administered as a custom mix depending on your needs and objectives. Each one answers a different question about performance.
Day-to-day personality & fit
Evaluates a range of personality attributes that provide insight into potential fit for the role, interpersonal skills, and overall ability to succeed.
Derailers under stress
Dives into personality attributes that have the potential to create roadblocks — the strengths that, under pressure, can become liabilities.
Values & environmental fit
Evaluates core values, personal goals, and individual interests in terms of fit within the organization as it is today — and what environments would have the most positive impact.
Reasoning & decision-making
Both reports evaluate problem-solving, decision-making, and forward thinking. HBRI is used in the US; MATRIGMA is used outside the US.
Are leadership personality assessments reliable and valid?
There are no crystal balls in life. However, there is a wealth of peer-reviewed research into personality and performance — and it is this knowledge that Hogan uses to design assessments that are reliable, valid, and actionable.
Hogan has been a pioneer in science-backed personality assessments for over three decades. They are a respected industry leader that relies on peer-reviewed assessment tools, and a commitment to understanding how talent development can positively impact organizational ROI.
With a strong background in business — including two decades in corporate roles — Melissa understands the importance of data and measurability. That is why she sees tools like Hogan personality assessments as ideal elements of a strong coaching program.
Years of peer-reviewed research
Hogan has been a pioneer in science-backed personality assessment since the 1980s — a respected industry leader committed to validation, reliability, and predictive accuracy in workplace settings.
Hogan works for organizations and individuals.
A side-by-side view of how each group uses Hogan assessments to drive better leadership outcomes.
| For Organizations | For Individuals |
|---|---|
| Identify hires that fit the role and the organization | Greater self-knowledge across personality, motivation, and derailers |
| Identify ideal development paths for new and existing hires | Identify ideal development paths for leadership and growth |
| Identify potential leaders within the organization | Surface career growth possibilities aligned to strengths |
| Identify shifts to make at the individual, team, or organizational level to improve performance | Take full responsibility for your progress, personally and professionally |
How is Hogan different from MBTI, DISC, or other personality tests?
For one, not all personality tests are science-backed. Many also stop at the initial evaluation and don't dive into how you can apply that knowledge — which is critical when you're hiring or developing leaders.
With Hogan in particular, there is a key focus on reputation (how others perceive a person). The majority of personality tests evaluate only a person's sense of self.
In leadership, influence plays a significant role in success — which is why measuring reputation can be invaluable in identifying and developing high-performing leaders and executives.
Sense of self only
Useful for individual growth, but limited as a leadership signal.
Identity + Reputation
Adds how others perceive you — the layer that drives influence and leadership.
A certified Hogan administrator and Master Certified Coach.
As Melissa says: if you want something different, you must do something different. Valid, reliable assessments are key — and so is interpreting results and putting them into action.
Melissa is a certified Hogan administrator, held to rigorous standards and trained in both administering the assessments and interpreting the results. As a Master Certified Coach (MCC) — top 4% globally — she also brings the coaching infrastructure to turn insights into action.
The work doesn't stop at the report. Melissa designs strategies to put the insights into action, then partners with you, your team, or your organization to do the work — through accountability, progress checks, and course-correction over time.
- Certified Hogan administrator
- Master Certified Coach (MCC) — top 4% globally
- 20+ years of corporate leadership experience
- Integrates Hogan into a full coaching program
- Works in English & French · global delivery
Hogan assessment questions, answered.
What is a Hogan personality assessment?
A Hogan personality assessment is a science-backed evaluation that measures both how you see yourself (identity) and how others perceive you (reputation), and connects both to real-world performance, leadership effectiveness, and career fit. Hogan offers four primary reports: HPI, HDS, MVPI, and HBRI/MATRIGMA — administered as a custom mix.
How is Hogan different from MBTI, DISC, or other personality tests?
Most personality tests stop at sense of self. Hogan measures identity AND reputation — and goes further by connecting those traits to performance, derailers, and motivational fit. Hogan is also peer-reviewed and built on more than three decades of validation research, while many popular tests are not.
What are the four Hogan reports?
HPI (Hogan Personality Inventory) for personality attributes and role fit. HDS (Hogan Development Survey) for derailers under stress. MVPI (Motives, Values, Preferences Inventory) for cultural and motivational fit. HBRI (Hogan Business Reasoning Inventory) for cognitive reasoning, with MATRIGMA used outside the US for the same purpose.
Are Hogan assessments scientifically valid?
Yes. Hogan has been a leader in personality assessment for over three decades, with peer-reviewed research and a focus on validation, reliability, and predictive accuracy in workplace settings. Hogan is widely cited in academic literature on personality and performance.
Who can use Hogan assessments?
Both organizations and individuals. Organizations use Hogan for hiring, onboarding, leadership and team development, high-potential identification, and organizational analysis. Individuals use it for self-development, leadership growth, and career planning. Reports are administered by certified Hogan practitioners.
How long does a Hogan assessment take to complete?
Each Hogan inventory typically takes 15–25 minutes to complete online. The full debrief and interpretation session — where most of the value comes from — usually runs 60–90 minutes with a certified administrator.
What's the difference between HBRI and MATRIGMA?
Both evaluate problem-solving, decision-making, and forward thinking. HBRI (Hogan Business Reasoning Inventory) is used in the United States. MATRIGMA is used outside the US. Each is calibrated to its respective market and norm group, but the underlying purpose — measuring cognitive ability for business reasoning — is the same.
How do Hogan assessments work within executive coaching?
The Hogan reports become input for the coaching conversation. Melissa interprets the results in light of your goals, role, and context, then designs strategies for action. Coaching follows through on those strategies — accountability, progress checks, and course-correction over time.
Insight is the start. Action is the work.
If you are ready to identify the right hires, develop the right leaders, and align your team using science-backed assessments — let's talk about how Hogan can fit your goals.
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