Books by Melissa Dawn

Why Can’t I Just Be Me

Remove the Masks That Hide You from the World and from Yourself

Do you feel like you can drop your masks, speak your truth, and bring your whole self forward with the people around you? Your family, colleagues, partner, friends?

After coaching thousands of people over the past decade – people across the globe, at different professional levels, and different stages of life – we can confidently say that it is rare for someone to feel truly at ease with everyone around them, able to drop all the masks, personas, and self-protective habits.

In almost all relationships, both personal and professional, there is an element of holding back, which drives feelings of isolation and disconnection, and impedes the deeper connections that fuel a purposeful life.

In Why Can’t I Just Be Me, Melissa has set out to help you identify what is getting in your way, guide you to break the patterns that hold you back, and help you drop the isolating masks you’ve cultivated over the years. 

If you are ready to start taking full ownership of yourself and your story, to take the courageous step to reconnect with your whole self, shadow and all, Why Can’t I Just Be Me will take you on a journey to connect with the YOU you are meant to be. Prepare yourself to get real, to face the hard stuff, and to jumpstart some powerful shifts that will open you up to a life of meaning and fulfillment.

Why Can’t I Just Be Me is a guidebook – complete with worksheets, exercises, coaching tips and practical strategies – that will take you on a powerful journey within, illuminating what needs to shift and how to shift it, and giving you the tools to finally start living your life as YOU.


  • Get clarity on who you truly are, both personally and professionally;

  • Discover the courage to bring the true you forward;

  • Develop the confidence and strength to speak your truth, embrace difficult conversations, set healthy boundaries, and create genuine connections with others;

  • Cultivate authentic leadership skills that are as valuable in life as they are at work;

  • Develop communication and relationship-building skills that are in tune with your innate strengths;

  • Establish a toolkit of practical skills, habits, routines and mindset shifts for creating a life that is truly right for you;

  • Uncover the limiting practices, beliefs and habits you’ve unconsciously absorbed and learn to release them;

  • Establish a strong connection with your intuition, inner leader, and the wisdom of your body;

  • Understand the truth of radical self-acceptance and how to embrace it;

  • Get to the core of what truly needs to shift in your body, mind, spirit and energy in order to take meaningful steps that create sustainable change.

I Attract What I Am

Transform Failure Into An Orgasmically Joyful Life & Business

Taking authorship of your life begins will fully accepting where you are, right now, and owning your role in creating the world around you.

When Melissa found herself in a difficult situation – feeling like she was failing both personally and professionally – she knew she needed to make fundamental changes. Throughout her journey, she realized one powerful thing: that even when the circumstances around her were beyond her control, she could always control how she showed up and the energy she chose to bring to every interaction. That understanding became a catalyst for transformation, guiding her to create a life of joy and fulfillment.

5 Steps to Help You Attract Your Soulmate
  • What is it about?

    I Attract What I Am is about becoming the CEO of your own life, deciding to make life happen for you instead of to you, and taking the courageous steps needed to write your next chapter the way you want.

  • The Author

    Author Melissa Dawn authentically shares her personal journey through two experiences with divorce, leaving her position as the VP of Marketing as a single mother to creating a successful and truly meaningful life and business that is heart-led and joy-inspired.

  • What You Get

    As a certified coach, Melissa has trained with top coaches, coaching institutions and business leaders. However, some of her greatest lessons in taking authorship of one’s life come from her own journey. In this book, you’ll get practical steps, tips and key strategies to help you get from where you are to where you want to be.

  • This book is great if you (or a friend!) are:

    • Looking for coaching tips to get from where you are to where you want to be;
    • Wanting to move out of unfulfilling circumstances to create a life you truly love;
    • Looking to take steps to leave your day job to create a life and business you love…
  • I Attract What I Am Can Help You:

    Connect with your true self – your core values, unique strengths and life purpose – and build the courage and confidence to bring it forward into the world, so that you can start attracting the people and opportunities that are truly right for you.

  • Insights, Knowledge and Wisdom of Leading Experts

    Included in the book are powerful teachings from Melissa’s interviews with five experts. Their expertise will help you understand how the energy you put out into the world can attract a better quality of people and amplify your opportunities for success.


“In the book, I Attract What I Am, Melissa Dawn eloquently describes her life story and the simple yet profound lessons she has learned through these life experiences. Most people, both men and women, will be able to relate to these experiences. Through her story she describes how we can navigate our life towards our dreams while managing career, relationships, children and that pesky inner dialogue.

Why re-invent the wheel and go through the same challenges when we can learn valuable lessons from Melissa’s life story of transitioning from a corporate job to a successful entrepreneur, and at the same time finding meaningful and fulfilling relationships that help us grow spiritually and emotionally.”

“Life lessons are the best teaching tool that exists. Through her book, I Attract What I Am, Melissa Dawn, with skill and integrity through her instinctual journey brings to light, the golden treasures within life. In doing so, she teaches and helps you discover and adorn your inner miraculous self.”

“Most books will change the way you think about life. This one will change your life.”

“Melissa weaves her personal story with her insights and revelations in an entertaining and enlightening way.  Her commitment to her own journey shines through in the ways that she’s able to be of service to others.  I certainly believe that by embracing the important questions that she asks, someone would be able to transform their own lives into one of meaning, fulfillment, and fun.”

I Attract What I Am is an acknowledgment that what the world brings us reflects the energy we are putting into the world. Melissa shares her own journey in a generous and vulnerable way that will make you feel safe to take a deeper look at yourself, and choose what’s next for you.

Tell me more about the author, Melissa Dawn.

Melissa Dawn is Founder of CEO of Your Life.

She is a Master Certified Coach (MCC), a Certified Professional Co-Active Coach (CPCC), a Certified Team Performance Coach (CTPC) and holds a Bachelor of Commerce (BComm). She is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur, has been featured on podcasts and talk shows such as Entrepreneur on Fire, Breakfast Television and CJAD Radio, and is the author of the bestselling book, I Attract What I Am: Transform Failure into an Orgasmically Joyful Life and Business.

Melissa helps people understand the interconnectedness of all aspects of their lives, and how dissatisfaction in one area can impact all areas. She helps them see where their lives need attention and what they need to do to bring their whole selves into alignment with what they want to create and achieve. By engaging in and implementing her unique strategies, individuals and organizations can transform themselves from the inside out, and get from where they are to where they want to be.

What Coaching Programs Does Melissa Dawn Offer?

Melissa’s unique and inspiring coaching programs, keynotes and workshops take a holistic approach, guiding people to take a 360° view of their lives and to understand how the different elements impact each other – positively or negatively – so that they can get to the core of what’s holding them back and more clearly see the path forward. 

If you are interested in taking yourself or your organization to new heights, learn more about Melissa’s top speaking and coaching opportunities:

Coaching Programs

Speaking Engagements

Connect With Melissa

Success begins within. Download your copy of Melissa’s ebook, 6 Steps to Unleash Your Inner Leader and also receive Melissa’s CEO of Your Life newsletter.