I feel that many businesses display their logic - features and benefits of their product. Yet, when it comes to sharing emotions and stories, they’re afraid or don’t realize how impactful it is.

Most entrepreneurs don’t ask themselves a critical question. A question that reveals the only way to truly set yourself apart.

Tell me, what do you think is the scariest, but also most profitable commitment you can make to your business? I believe… it’s thinking niche! Think about it. You are starting a business. You want (and need!) to make sales. Of course you don’t want to say no to anyone. Naturally, the idea of targeting a very specific market - thereby excluding others - is scary.

Many businesses choose this time of year to review successes,…