Welcome

Lead with Heart.
Lead with Strategy.

At CEO of Your Life, we believe the most impactful leaders do not choose between results and humanity. They lead with both.

Based in Montreal and working globally in English and French, Melissa Dawn partners with executives, CEOs, founders, and leadership teams navigating growth, complexity, change, and high-stakes decisions.

Her work blends executive coaching, CEO advisory, leadership retreats, and speaking — helping leaders strengthen how they think, decide, communicate, and lead.

Because leadership is not only about what you build. It is about who you become while building it.

Montreal · Global English & French MCC Certified Founded 2014
Melissa Dawn — Executive Coach & CEO Advisor
20+
Years leadership experience
2014
Founded CEO of Your Life
4%
Of coaches hold MCC globally
2
Bestselling books published
Origins

Why This Work Exists

CEO of Your Life was founded in 2014 on a simple belief: there is a more human way to lead.

Early in Melissa's career, she coached individuals who wanted to redesign careers and lives that no longer fit. Over time, one pattern became clear.

Many of the people struggling most were leaders — highly capable, high-performing individuals carrying pressure, responsibility, and expectations while quietly navigating burnout, self-doubt, difficult decisions, and isolation.

Melissa realized the greatest opportunity for change was not only helping individuals redesign their lives. It was helping leaders shape the cultures, organizations, and conversations around them.

Today, CEO of Your Life works primarily with executives, CEOs, founders, and leadership teams who want to lead with greater clarity, courage, authenticity, and impact.

Pre-2014
VP of Marketing
Corporate leadership
2014
CEO of Your Life founded
Individual coaching
Growth
Pivot to leaders, founders
and executive teams
Today
Global executive coaching
& CEO advisory
What We Believe

Leadership today requires more than performance. It requires presence.

The strongest leaders are not only strategic. They know how to integrate the human side of leadership with the work of building organizations.

01

Decide without losing self

Make difficult decisions without losing themselves in the process.

02

Trust + Accountability

Build trust while maintaining clear accountability across the team.

03

Steady in complexity

Navigate complexity without becoming reactive or short-sighted.

04

Connected through change

Lead through change without disconnecting from people.

05

Sustainable ambition

Balance ambition with the sustainability that protects long-term impact.

06

Clarity in uncertainty

Create clarity in moments of uncertainty — for themselves and others.

Heart + Strategy Leadership™

Because strategy alone is no longer enough. The best leaders integrate both.

About Melissa Dawn

A strategic thinking partner. A trusted advisor.

Melissa Dawn, MCC
4% GLOBALLY

Master Certified Coach (MCC)

The highest credential in the coaching profession, awarded by the International Coaching Federation and held by approximately 4% of coaches worldwide.

Melissa Dawn is the founder and CEO of CEO of Your Life. A former Vice President of Marketing with over two decades of corporate experience, Melissa now serves as an executive coach, CEO advisor, keynote speaker, and retreat facilitator.

She works with executives, founders, family-business leaders, and high-performing leadership teams across North America and internationally.

Her work sits at the intersection of leadership psychology, executive decision-making, emotional intelligence, organizational culture, and personal alignment.

Melissa is known for creating conversations that are real, direct, insightful, and deeply human. Clients often describe her as both a strategic thinking partner and a trusted advisor — someone who helps leaders see what is happening beneath the surface while staying grounded in practical action.

Credentials

CredentialAwarding Body
MCCMaster Certified Coach — International Coaching Federation
CPCCCertified Professional Co-Active Coach
CTPCCertified Team Performance Coach
Conscious BusinessCertified Conscious Business Coach

Bestselling Author

I
I Attract What I Am
Bestseller
W
Why Can't I Just Be Me?
Bestseller
Melissa's Story

Success on paper. A quieter question underneath.

For years, Melissa looked successful on paper. She held leadership roles, built a strong corporate career, and checked the boxes many people strive toward.

But underneath the accomplishments was a quiet feeling that something was missing. She had spent years succeeding according to expectations rather than alignment. Like many leaders, she learned how to perform — but not always how to listen to herself.

A series of personal and professional shifts forced her to pause and ask harder questions. Who was she beyond achievement? What did leadership actually mean? What would happen if success came from alignment rather than pressure?

That period became a turning point. Melissa left corporate life after her final role as Vice President of Marketing and began building a different path — one focused on helping others lead from a place that felt more authentic, sustainable, and human.

What began as coaching individuals evolved into working with leaders responsible for companies, teams, culture, and high-level decisions.

Today, Melissa's work helps leaders reconnect to themselves while strengthening how they lead others. Because leadership is not only about performance. It is about learning how to trust yourself in the moments that matter most.

How Melissa Supports Leaders

Partnering with leaders at the moments that matter.

Melissa partners with leaders navigating eight core challenges:

Major business decisions Growth & scale Leadership transitions Founder & family-business dynamics Team alignment challenges Executive presence & communication Burnout, pressure, decision fatigue Organizational change & culture shifts

Her Services

Executive Coaching

Confidential one-on-one coaching for senior leaders seeking clarity, confidence, stronger leadership presence, and more aligned decision-making.

CEO Advisory

A strategic thinking partnership for founders, CEOs, and business owners navigating complex decisions, leadership growth, and long-term vision.

Leadership Retreats & Team Offsites

Experiential leadership conversations that deepen alignment, trust, communication, and accountability across teams.

Keynotes & Speaking

Leadership conversations designed to challenge traditional thinking while bringing humanity back into leadership.

Our Impact

Leaders who lead from heart and strategy build organizations that thrive.

CEO of Your Life has worked with leaders across Fortune 500 organizations, family enterprises, founder-led businesses, and growth-stage companies — and has been recognized by HubSpot as one of the top coaching companies internationally for multiple years.

Who Melissa works with

Across industries, geographies, and stages of growth.

Fortune 500
High
Founder-led
High
Family Enterprise
Strong
Growth-Stage
Strong

Recognition

Independent industry recognition for excellence in coaching.

"Top Coaching Company"

Recognized by HubSpot as one of the top coaching companies internationally — for multiple consecutive years.

When leaders lead from both heart and strategy, people perform better, cultures become stronger, and organizations thrive.

Ready to Lead Differently?

Leading through change? The best leaders lead with Heart + Strategy.

If you are navigating growth, change, complexity, or leadership transition — and looking for a thinking partner who brings both strategic insight and human depth — Melissa would be honored to support you.

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