I feel that many businesses display their logic - features and benefits of their product. Yet, when it comes to sharing emotions and stories, they’re afraid or don’t realize how impactful it is.

Have you ever felt betrayed by someone? It’s happened to me a few times, personally and professionally. Funny how it often happens with the people we trust the most -- the people we least expect. I was angry. I was hurt. How could people I love and trust so much betray me in such a way? Many thoughts raced through my mind: Do I confront them? Do I expose them? How do I handle this?

Tell me, what do you think is the scariest, but also most profitable commitment you can make to your business? I believe… it’s thinking niche! Think about it. You are starting a business. You want (and need!) to make sales. Of course you don’t want to say no to anyone. Naturally, the idea of targeting a very specific market - thereby excluding others - is scary.

Do you dream of creating a full time business doing something you absolutely love, but are held back by the security of a regular paycheck? That feeling of security could actually be an addiction! This article even compared it to crack cocaine.