Books by Melissa Dawn

Why Can’t I Just Be Me

Remove the Masks That Hide You from the World and from Yourself

Do you feel like you can truly lead with integrity, speak your truth, and bring your whole self forward—at work, at home, and in your relationships?

After coaching thousands of people over the past decade—executives, professionals, and individuals across the globe—we have seen a common thread: most people hold back. Whether in leadership, personal relationships, or day-to-day life, they wear masks, conform to expectations, and struggle to bring their full selves forward.

This holding back creates isolation, disconnection, and a barrier to deep, meaningful relationships—not only with others, but with yourself.

In Why Can’t I Just Be Me?, Melissa Dawn guides you to identify what is standing in your way, break unhelpful patterns, and remove the barriers that keep you from leading and living with wholeness and integrity.

If you are ready to step into full ownership of yourself and your story—to reconnect with all parts of who you are, even the shadows—Why Can’t I Just Be Me? will take you on a journey of deep personal transformation.

This is more than a book—it is a guidebook for your evolution. Complete with worksheets, exercises, coaching insights, and practical strategies, it will help you illuminate what needs to shift, show you how to shift it, and give you the tools to finally lead and live as your most powerful, whole, and heart-led self.

Order your copy today

I Attract What I Am

Transform Failure Into An Orgasmically Joyful Life & Business

Taking authorship of your life begins will fully accepting where you are, right now, and owning your role in creating the world around you.

When Melissa found herself in a difficult situation – feeling like she was failing both personally and professionally – she knew she needed to make fundamental changes. Throughout her journey, she realized one powerful thing: that even when the circumstances around her were beyond her control, she could always control how she showed up and the energy she chose to bring to every interaction. That understanding became a catalyst for transformation, guiding her to create a life of joy and fulfillment.

5 Steps to Help You Attract Your Soulmate

What is it about?
I Attract What I Am is about becoming the CEO of your own life, deciding to make life happen for you instead of to you, and taking the courageous steps needed to write your next chapter the way you want.
The Author
Author Melissa Dawn authentically shares her personal journey through two experiences with divorce, leaving her position as the VP of Marketing as a single mother to creating a successful and truly meaningful life and business that is heart-led and joy-inspired.
What You Get
As a certified coach, Melissa has trained with top coaches, coaching institutions and business leaders. However, some of her greatest lessons in taking authorship of one’s life come from her own journey. In this book, you’ll get practical steps, tips and key strategies to help you get from where you are to where you want to be.

This book is great if you (or a friend!) are:
- Looking for coaching tips to get from where you are to where you want to be;
- Wanting to move out of unfulfilling circumstances to create a life you truly love;
- Looking to take steps to leave your day job to create a life and business you love…
I Attract What I Am Can Help You:
Connect with your true self – your core values, unique strengths and life purpose – and build the courage and confidence to bring it forward into the world, so that you can start attracting the people and opportunities that are truly right for you.
Insights, Knowledge and Wisdom of Leading Experts
Included in the book are powerful teachings from Melissa’s interviews with five experts. Their expertise will help you understand how the energy you put out into the world can attract a better quality of people and amplify your opportunities for success.

Endorsements

“In the book, I Attract What I Am, Melissa Dawn eloquently describes her life story and the simple yet profound lessons she has learned through these life experiences. Most people, both men and women, will be able to relate to these experiences. Through her story she describes how we can navigate our life towards our dreams while managing career, relationships, children and that pesky inner dialogue.

Why re-invent the wheel and go through the same challenges when we can learn valuable lessons from Melissa’s life story of transitioning from a corporate job to a successful entrepreneur, and at the same time finding meaningful and fulfilling relationships that help us grow spiritually and emotionally.”

Sanjay NimarCEO, Founder

“Life lessons are the best teaching tool that exists. Through her book, I Attract What I Am, Melissa Dawn, with skill and integrity through her instinctual journey brings to light, the golden treasures within life. In doing so, she teaches and helps you discover and adorn your inner miraculous self.”

Doreen Mary Bray CEO, Founder

“Most books will change the way you think about life. This one will change your life.”

Tarek RimanFounder & CEO of Cap.TaiM Marketing Inc. and MontrealTips.com–Montreal Tips

“Melissa weaves her personal story with her insights and revelations in an entertaining and enlightening way. Her commitment to her own journey shines through in the ways that she’s able to be of service to others. I certainly believe that by embracing the important questions that she asks, someone would be able to transform their own lives into one of meaning, fulfillment, and fun.”

John Germain LetoBusiness Coach and Shaman –Montreal Tips

I Attract What I Am is an acknowledgment that what the world brings us reflects the energy we are putting into the world. Melissa shares her own journey in a generous and vulnerable way that will make you feel safe to take a deeper look at yourself, and choose what’s next for you.

Ann V DeatonLeadership & Team Coach; Author: VUCA Tools for a VUCA World and Being Coached

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Tell me more about the author, Melissa Dawn.

Melissa Dawn is the Founder of CEO of Your Life and a Master Certified Coach (MCC) who helps leaders and organizations embrace heart-centered leadership—leading with courage, empathy, and purpose, not just strategy. She is a keynote speaker, bestselling author, and executive retreat facilitator, guiding leaders to elevate their impact by leading with heart.

With certifications including Certified Professional Co-Active Coach (CPCC) and Certified Team Performance Coach (CTPC), as well as a Bachelor of Commerce (BComm), Melissa blends business acumen with deep personal transformation. She has contributed to Huffington Post, Thrive Global, and Entrepreneur, and has been featured on Entrepreneur on Fire, Breakfast Television, and CJAD Radio. Her bestselling book, I Attract What I Am: Transform Failure into an Orgasmically Joyful Life and Business, explores how aligning our inner world with our outer actions leads to extraordinary success.

Melissa believes the best leaders treat people as humans, not objects. She helps executives and teams create cultures of trust, authenticity, and growth by shifting from transactional leadership to transformational leadership—where heart, purpose, and strategy align.

How Can Melissa Help You or Your Organization?

Melissa’s keynotes, executive retreats, and workshops inspire leaders to lead through change with heart, creating high-performing, people-first cultures. She specializes in:

Keynotes & Leadership Retreats: Inspiring leaders to embrace heart-centered leadership and drive meaningful impact.
Executive Coaching & Team Development: Helping organizations create alignment between personal growth and company success.
High-Performance Leadership: Guiding leaders to build emotional intelligence, resilience, and a 10x mindset.

If you are ready to elevate your leadership and transform your organization, explore Melissa’s top speaking and leadership experiences:

🔹 Speaking Engagements
🔹 Executive Retreats & Leadership Programs

Connect with Melissa

Connect With Melissa

Success begins within. Download your copy of Melissa’s ebook, 6 Steps to Unleash Your Inner Leader and also receive Melissa’s CEO of Your Life newsletter.

They Trust Us

CEO of Your Life has been trusted by several top organizations.

How Melissa Dawn is Inspiring Transformational Leadership

Melissa Dawn empowers executives and high-level leaders to lead with heart, not just strategy, so they can navigate change, inspire their teams, and create lasting impact. As a renowned executive & leadership coach, keynote speaker, workshop leader, bestselling author, and master practitioner of energy medicine, she blends business expertise with a holistic, values-driven approach to leadership.

With a background spanning two decades in corporate leadership, followed by the creation of her own successful business, Melissa understands firsthand what it takes to thrive as a leader in a way that aligns both professional success and personal fulfillment.

As a Master Certified Coach (MCC)—a designation held by only 4% of coaches globally—Melissa equips executives with the mindset, strategies, and heart-centered leadership skills needed to drive real change in themselves, their teams, and their organizations.

Through her innovative workshops, coaching programs, and keynotes, Melissa has helped thousands of leaders step fully into their power and become the CEOs of their personal and professional lives—leading with confidence, integrity, and purpose.