Why Can’t I Just Be Me will guide you to reconnect within, let go of all the masks, personas and limiting beliefs holding you in status quo, and step into your full power as the incredible leader you know you are meant to be. An empowering gift or a great way to head into the new year with purpose. Send your proof of purchase to joyful@melissadawn.ca and receive a free accompanying workbook to take your journey to the next level.
  • Get clarity on who you truly are, both personally and professionally;

  • Discover the courage to bring the true you forward;

  • Develop the confidence and strength to speak your truth, embrace difficult conversations, set healthy boundaries, and create genuine connections with others;

  • Cultivate authentic leadership skills that are as valuable in life as they are at work;

  • Develop communication and relationship-building skills that are in tune with your innate strengths;

  • Establish a toolkit of practical skills, habits, routines and mindset shifts for creating a life that is truly right for you;

  • Uncover the limiting practices, beliefs and habits you’ve unconsciously absorbed and learn to release them;

  • Establish a strong connection with your intuition, inner leader, and the wisdom of your body;

  • Understand the truth of radical self-acceptance and how to embrace it;

  • Get to the core of what truly needs to shift in your body, mind, spirit and energy in order to take meaningful steps that create sustainable change.


The world needs more leaders who can lead from the heart, with authenticity and genuine intentions. I’ve just finished reading “Why Can’t I Just Be Me?” by Melissa Dawn, and it’s a game-changer! Highly recommended for anyone who wants to show up as their true self, regardless of the environment. Say goodbye to your two personas and embrace who you truly are. 💫
If you’re serious about personal growth and ready to take action, this book is for YOU. 🚀 Join me on the journey of self-improvement and let’s create positive change together! 💪
Enjoy your improvement journey! 🌟

I loved this book and I feel like it’s one of those that I’ll be going back to often because of the different exercises and tools. It really made me think about how a lot of my ideas about myself and the world came to be, and that’s been helping me be more conscious of my decisions. I like that there are so many practical tools in this book. It isn’t just that inner discovery stuff – which it also has, and is useful – but also how to actually translate that discovery into real life changes. It also does a good job of covering home life and work life, and does it in a way that I feel can be applicable to people in a lot of different situations.

5.0 out of 5 stars A How to for Embracing your True Self
I’ve worked with Melissa as my coach and I’ll buy every book she puts out. Melissa shows up as her authentic self in this book, and shares all the ways you can, too. I loved reading this after her first book, I Attract What I Am, because you get to see Melissa’s own journey while she shows you how you can live yours with more purpose, authenticity, and joy. 10/10 would recommend this book, and recommend that you find a way to work with Melissa if you are ready to be the CEO of your life! She helped me lean into creating my fullest life, and I wouldn’t be where I am today without her. Thanks for all you do Melissa!

Tell me more about the author, Melissa Dawn.

Melissa Dawn is Founder of CEO of Your Life.

She is a Master Certified Coach (MCC), a Certified Professional Co-Active Coach (CPCC), a Certified Team Performance Coach (CTPC) and holds a Bachelor of Commerce (BComm). She is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur, has been featured on podcasts and talk shows such as Entrepreneur on Fire, Breakfast Television and CJAD Radio, and is the author of the bestselling book, I Attract What I Am: Transform Failure into an Orgasmically Joyful Life and Business.

Melissa helps people understand the interconnectedness of all aspects of their lives, and how dissatisfaction in one area can impact all areas. She helps them see where their lives need attention and what they need to do to bring their whole selves into alignment with what they want to create and achieve. By engaging in and implementing her unique strategies, individuals and organizations can transform themselves from the inside out, and get from where they are to where they want to be.

What Coaching Programs Does Melissa Dawn Offer?

Melissa’s unique and inspiring coaching programs, keynotes and workshops take a holistic approach, guiding people to take a 360° view of their lives and to understand how the different elements impact each other – positively or negatively – so that they can get to the core of what’s holding them back and more clearly see the path forward. 

If you are interested in taking yourself or your organization to new heights, learn more about Melissa’s top speaking and coaching opportunities:

Coaching Programs

Speaking Engagements

Connect With Melissa

Success begins within. Download your copy of Melissa’s ebook, 6 Steps to Unleash Your Inner Leader and also receive Melissa’s CEO of Your Life newsletter.